The University of Maryland has named Joel Seligman as its new Associate Vice President for Marketing and Communications. In this role, he will guide the vision and execution of major external outreach efforts and marketing campaigns, advise university leadership on national positioning opportunities, and collaborate with the university's schools and colleges, fundraising division, athletics, and other university programs.
"We are pleased to welcome Dr. Seligman to the University of Maryland and look forward to the leadership and creativity he will bring to this role," said Barbara Quinn, acting Vice President of University Relations. "He will be an asset in steering our brand forward, and highlighting UMD's outstanding service to the state and innovative research as an academic leader."
As AVP, Seligman will oversee all areas of the Office of Marketing and Communications, including marketing, strategic communications, publications, digital experience, video production, advancement marketing and trademark licensing for the university.
“UMD projects a world-class brand,” said Seligman. “I am thrilled to have this opportunity to build on all of the superb work underway. I look forward to collaborating with the marketing and communications team as well as partners and leadership across the university to develop even greater awareness of UMD’s academic and research excellence.”
Seligman will join UMD from the University of New Hampshire, where he serves as Associate Vice President and Chief Communications Officer. At UNH, his work has focused on building connections between the State’s flagship public research university and its various stakeholders. During his tenure at UNH, Joel spearheaded the launch of the University’s new brand identity, two new publications and a redesign of UNH’s signature magazine. He also led efforts to enhance UNH’s digital and social media programs while playing a key role in working with academic units across campus to better align campus-wide communications.
With a long track record in higher education, Seligman has held senior communications positions at Cornell University, Boston University and the University of Chicago, where he led teams in strategic communications, marketing, state and federal government relations, digital media, alumni relations, development communications, public information, event planning and recruitment marketing.
Seligman has served on and chaired alumni advisory boards at Cornell University and University of Pennsylvania, and he is a member of the executive board of the Association of Public and Land-grant Universites' Council on Strategic Communications. He holds bachelor’s and master’s degrees from Cornell University and a doctorate from the University of Pennsylvania.
Seligman will assume his new position at UMD in August 2017.