Companies have often considered app adoption among their customers to have a positive impact on customer spending. According to new research from Maryland Smith’s P.K. Kannan, higher app adoption among hotel chains could be linked to lower spending among lower-level loyalty customers, who are more likely to use apps to get the best deals.
New research awards are the first in a joint UMB_UMD program to fund big research initiatives that draw on the fields of artificial intelligence and medicine
University of Maryland schools, colleges and programs were recognized in the U.S. News & World Report in its 2021 Best Graduate School rankings released yesterday. The following UMD programs and specialties ranked in the Top 10 in the nation...
