Sunday, April 21, 2024

Logo for the University of Maryland Right Now Site
Skip to Content

A resource for media highlighting UMD experts, cutting-edge research and innovation, rankings, and breaking campus news

All Experts Business

Roland Rust

Distinguished University Professor, David Bruce Smith Chair in Marketing, Executive Director, Center for Excellence in Service

Robert H. Smith School of Business


Artificial Intelligence



Nutrition and Food Science

Social Media

Language Proficiency


Roland Rust is an expert in artificial intelligence, service, consumer issues, and technology in marketing, and is the author, with and Ming-Hui Huang, of “The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy,” (2021, New York: Palgrave Macmillan.) He has consulted with many leading companies worldwide, including such companies as American Airlines, AT&T, Comcast, Dow Chemical, DuPont, Eli Lilly, FedEx, Hershey, Hewlett-Packard, IBM, Lockheed Martin, Microsoft, NASA, NCR, Nortel, Procter & Gamble, Sears, Sony, Starwood, Tata, Unilever, and USAA.

His lifetime achievement honors include the AMA Irwin McGraw-Hill Distinguished Marketing Educator Award, the EMAC Distinguished Marketing Scholar Award, Fellow of the INFORMS Society for Marketing Science, the Paul D. Converse Award, Fellow of the American Statistical Association, as well as the top career honors in service marketing, marketing research, marketing strategy, and advertising, and honorary doctorates in economics from the University of Neuchatel (Switzerland) and the Norwegian School of Economics. He served as Editor of the Journal of Marketing, founded the annual Frontiers in Service Conference, was founding Editor of the Journal of Service Research, and served as Editor of the International Journal of Research in Marketing (IJRM).

Follow @UMDRightNow on Twitter for news, UMD experts and campus updates