P.K. Kannan

P.K. Kannan’s research expertise is on marketing modeling, applying statistical, econometric, machine learning, and AI methods to marketing data. His current research stream focuses on digital marketing – mobile marketing, attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM). He has received grants from National Science Foundation (NSF), Mellon Foundation, SAIC and PricewaterhouseCoopers. He has won the prestigious John Little Best Paper Award (2008) and the INFORMS Society for Marketing Science Practice Prize Award (2007). His research has also been selected as a finalist for the Paul Green Award twice (2008, 2014) and he has won the AMA/MSI Paul Root Award twice (2014, 2016). He is the Editor-in-Chief of the International Journal of Research in Marketing, an Associate Editor for Journal of Marketing Research, and serves on several editorial boards. His teaching interests include marketing modeling, digital marketing, customer relationship management, and pricing. He has taught these courses in executive programs for Black & Decker, Home Depot, ARINC, McCormick and Northrup Grumman. He has corporate experience with Tata Engineering and Ingersoll-Rand and has consulted for companies such as Frito-Lay, Pepsi Co, Giant Food, Black and Decker, SAIC, Fannie Mae and IBM.