Jie Zhang is an expert in all things retail – in-store, e-commerce and omnichannel. Her general research interest is in applying advanced econometric and statistical models to study consumer purchase behaviors and retail strategies in the digital and multichannel retail environments. She is a recognized expert in digital/Internet retailing, customized promotions, retail management, and quantitative marketing models. Her recent research projects focus on large and frequently-changing assortments, online shopping cart management, mobile app monetization strategies, online retail platforms, and innovative loyalty programs.
She has published articles in leading marketing and management journals such as Marketing Science, the Journal of Marketing Research, and Management Science and has twice been selected as a finalist for the Paul Green Award by the Journal of Marketing Research. She has won the Procter & Gamble Marketing Innovation Research Award, the MSI-ACR “Shopper Marketing” Research Proposal Competition, and has been sponsored by the Marketing Science Institute. She teaches Advanced Marketing Analytics, Retail Analytics, and Retail Management in the MBA, MS, and Undergraduate programs, respectively, and has won many teaching awards. She was named one of the “10 Best UMD Professors” by the College Magazine in 2017.