Henry C. Boyd III

Henry C. Boyd is a leading Smith expert in marketing, advertising, pop culture, sports, branding and intellectual property. A clinical professor of marketing and a managing director and principal at Ombudsman LLC, a diversified consultancy, Boyd is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin. He received his PhD in Marketing from Duke University (with an emphasis in Consumer Behavior) and his J.D. in Intellectual Property from the University of Wisconsin-Madison. At the age of 24, he received his MBA in Marketing from the University of California at Berkeley. Prior to graduate study, he obtained his A.B. in Chemistry (with an emphasis in Biophysics) from Princeton University. Boyd’s areas of expertise include biotechnology, consumer behavior, business consulting, pharmaceutical sales, advertising, and market research. His research has been published in Marketing Letters, Psychology & Marketing, and Journal of Advertising Research. He has served as an ad hoc reviewer for the Journal of Marketing Research. He has critiqued pedagogical approaches found in marketing textbooks for such leading publishing houses as CENGAGE, Prentice Hall, and Thomson South-Western.